PR

Every company needs public relation to stand out and speak for the company. A public relation person needs to have a well communication skill in order to represent a company in public. Another important role that a public relation playing is "solving problem" and "being responible for the company in front of public". Every industry has public relation to send out the message such as company or even government.
It is very difficult to communicate with public when the corporation is so huge. They need a specific person to speak out and deliver the message with a strong communication skill when they need to sell their products, grab attentions from the public or solve the problem. It is a seriuos responsibilties for public relation because it is not only representing indivisual, but a huge corporation which probably has over thousands of employee.
In public relation position, I found the most thing to deal with is "crisis management", public relation has to deal with the emergencies that the company causes and solve and explain to the public. If public relation doesn't do a good job, the company's goodwill will collapse.
The Tylenol case we learned in class was a successfull case of doing good public relation job. PR stand out at the first time to explain everything to the public, so make the public get clear of what happened in the case and make the effort of giving out coupon to make up the mistake they caused.
Another case shows us how bad the PR could be. Leaving out the problem instead of explain to the public.
Image to the public is important, once you break it and not repair it properly, the company will be in a bad position. PR has to be careful while dealing with public because it influences a company's incomes and employee. The good impression is very difficult to build, but breaking it down is very easy if PR doesn't do a good job.